03521cam a2200433 i 4500 2807115862 TxAuBib 20250707120000.0 r 260327s2014||||||||||||||||||||||||eng|u 9781625274502 electronic bk. 1625274505 electronic bk. MWT12438153 Midwest rda TxAuBib rda Kim, W. Chan, author. Blue Ocean Strategy [Hoopla] : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim and Renée A. Mauborgne. [United States : Harvard Business Review Press, 2014. Made available through hoopla. 1 online resource (320 pages.) txt rdacontent c rdamedia cr rdacarrier Instant title available through hoopla. The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one - Alignment, Renewal, and Red Ocean Traps - that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit There you'll find all the resources you need-from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Mode of access: World Wide Web. Hoopla eBook. Market segmentation. New products. Business. Consumer behavior. Economic development. Industries. Marketing. Strategic planning. Electronic books. Mauborgne, Renée A., author. hoopla digital. https://www.hoopladigital.com/title/12438153?utm_source=MARC&Lid=hh4337 https://d2snwnmzyr8jue.cloudfront.net/csp_9781625274502_180.jpeg Cover image